The Mayfair Antiques & Fine Art Fair
Due to the current health crisis, the 2021 edition of the fair goes online, from 7 to 10 January.
The Mayfair Antiques & Fine Art Fair is a prestigious event, taking place in the Westminster Ballroom of The London Marriott Hotel in Grosvenor Square. The first edition of this fair occurred in 2013 with the aim of presenting a varied selection of high quality art and antiques. Thus, it is a place for luxury shopping with more than 40 expert dealers introducing their most precious wares. Almost all dealers are part of the British Antique Dealers’ Association or LAPADA, The Association of Art & Antiques Dealers, a sure proof of quality. Attending The Mayfair Antiques & Fine Art is an opportunity to acquire the finest period furniture, traditional and contemporary sculpture, oil paintings and watercolours as well as antique and modernist jewellery, ceramics, clocks, design pieces… More than enough to fulfill the desire of each and every collector. The show takes place annually in January, almost at the same time as the Winter edition of The Decorative Antiques & Textiles Fair.
Ingrid Nilson shares her views!
Director, The Antiques Dealers Fair Limited
The Virtual Mayfair Antiques & Fine Art Fair
For its first exclusively digital edition, the fair showcases on its website a wide range of artworks from 44 exhibitors. The majority of exhibitors are members of either the British Antique Dealers’ Association or LAPADA the Association of Art & Antiques Dealers, a sure proof of quality.
7 – 10 January 2021
The Mayfair Antiques & Fine Art Fair 2022
London Marriott Hotel Grosvenor Square
London W1K 6JP
January 2022: TBA
General Admission: £10
Complimentary Ticket Online
Insights The Mayfair Antiques & Fine Art Fair
Director, The Antiques Dealers Fair Limited
What would you say is the DNA of The Mayfair Antiques & Fine Art Fair?
The combination of being the first quality fair in London of the new year and the prestigious location at the 5-star London Marriott Hotel Grosvenor Square, with all its hospitality facilities, in the heart of Mayfair in London’s popular West End, gives our event a unique profile on the fairs’ calendar. Also, the size of the show remains constant, providing regular visitors with continuity and the opportunity to see familiar faces in a welcoming setting.
What type of galleries are chosen to exhibit, and why?
Exhibitors are in the main drawn from The British Antique Dealers’ Association (BADA) and LAPADA The Association of Art & Antiques Dealers, the UK’s main dealer associations, which guarantees that the standard of exhibits is high. Having a broad range of disciplines is also important so that there is a wide variety of objects and works of art for sale from the ancient to the contemporary.
What is the price range of pieces? Who is the average buyer?
The fair aims to make it possible for anyone with an interest in fine art and antiques to make a purchase, so prices range from under £100 to six figure sums. The average buyer tends to be private individuals acquiring something to enjoy and cherish, although there are also members of the trade and interior designers making purchases for clients.
“There is a wide variety of objects and works of art for sale from the ancient to the contemporary.”
The Mayfair Antiques & Fine Art Fair © The Antiques Dealers Fair Limited
Who is the typical attendee of The Mayfair Antiques & Fine Art Fair?
Due to its location, the fair draws an international audience, be it visitors coming to London especially for the event or local residents enjoying a day out in the capital. Many who attend are established customers of the 40-odd exhibitors but each year sees an influx of new attendees who come to seek out the quirky or glitzy, be they established collectors or people who are drawn to a different kind of shopping experience. We also work closely with the hotel, so all their guests are potential customers, some of whom have admitted to never having been to an antiques fair before, but have thoroughly enjoyed the experience.
What strategy – physical as digital – will you adopt in medium to long term?
As it hasn’t been possible to stage a physical fair in January 2021, a virtual event took its place – this benefited both the UK audience and customers worldwide. However, nothing beats the interaction between dealers and customers in the setting of a prestigious fair and in the medium term, the hope is that the event can be staged safely again come early 2022.
What are two other art fairs you would suggest?
The Connect Art Fair is a relatively new initiative, also staged in Mayfair and organised by a collective of art dealers – it brings a fresh approach and a nice atmosphere. The Olympia Art & Antiques fairs, also in London, are long running events of great stature and highlights of the summer and autumn seasons.
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