The Other Art Fair London

Saatchi Art presents The Other Art Fair in London, created in 2011 by Ryan Stanier as a 4-day event to promote emerging artists. The brand runs 8 shows in total, all over the globe. Indeed, along with the fair in London, there is one in Chicago, Dallas, Brooklyn, Los Angeles, Sydney, Melbourne and Toronto (launch in April 2021). The Other Art Fair is different to conventional art shows because the carefully selected artists sell their pieces directly to collectors, without galleries working in their behalf. It gives art lovers the chance to meet the artists, and it makes the work more affordable. Collectors who are just starting out are given the opportunity to purchase early pieces from the future big names in the art world. Along with a broad variety of new art on sale, there is a full programme of talks, internative works and live art to experience.

Lee Cavaliere

Anouka Pedley shares her views!

London Fair Manager

The Other Art Fair London 2024: March 7-10

Location

The Old Truman Brewery
Brick Lane
London
E1 6QR
United Kingdom

Art Periods

Antique
Modern
Contemporary

Contact

anouka@theotherartfair.com
0203 805 6670
Website

TOAF Viewing Room

Along with Saatchi Art, The Other Art Fair has launched The Online Studios. The digital platform offers exciting artworks from international emerging talents that collectors can easily discover and purchase.

Insights The Other Art Fair London

Lee Cavaliere

Anouka Pedley

London Fair Manager

What would you say is the DNA of The Other Art Fair London?

The Other Art Fair is a fair for independent and emerging artists to showcase their work to a new generation of art buyers. Alongside the 120 exhibiting artists, we have a full fair programme of additional features and interactive experiences that really set the Fair apart as the ‘Other’. Previous features include a Martin Parr dining club, a Brexit Photo Booth by Jasper Joffe, live hand-poke tattooing, installations by Glastonbury’s famous Shangrilart and a giant immersive, purring cat installation by Gary Baseman.

What type of galleries are chosen to exhibit, and why?

The Fair is for independent artists which makes us different than the standard gallery Art fair. The artists apply online and are selected by an esteemed Selection Committee. They then present their own work and curate their own stands at the fair.

What is the price range of pieces?

The prices range from £100 – £10,000.

“Artists present their own work and curate their own stands at the fair.”

VOLTA Basel

© Art Fair Services

Who is the typical attendee of The Other Art Fair London?

We have a really wide range of attendees which makes us quite unique for an art fair, but we tend to categorize them in 3 main groups, the seasoned collector, the young professional looking for his first artwork purchase and the trendy ‘scenster’ who comes to the fair for the experience and impulse purchase.

What strategy – physical as digital – will you adopt in the short to medium term?

Since the lockdown, we’ve had to postpone 2 of our London editions and have moved our exhibitors and their artworks online in ‘The Other Art Fair Online Studios’. We’re looking forward to our next physical edition in London from 8-11 October at the Old Truman Brewery, and we will accompany this with our continued digital and virtual presence.

What are two other art fairs you would suggest?

SPRING/BREAK is a really unique US-based Art Fair where they give curators spaces to present the work of independent emerging artists. And Frieze London is of course a classic and incredibly produced.

You May Be Interested In

Knokke Art Fair
The Other Art Fair Brooklyn

Presented by Saatchi Art, The Other Art Fair offers the opportunity to purchase original art direct from emerging and under-represented artists. Around 130 talents exhibit each year.

Knokke Art Fair
New Artist Fair

New Artist Fair is a unique fair where the artists have the power of choosing how their own art is promoted and sold. Since there is no intermediary, prices range starts very low.

Knokke Art Fair
Affordable Battersea

The London Battersea edition of the Affordable Art Fair showcases household names, established artists as well as emerging talents with the “Recent Graduates” exhibition.

Knokke Art Fair
London Art Fair

Taking place annually in Islington, London Art Fair showcases high-quality modern and contemporary artworks, and offers various sections as Dialogues or Art Projects.

Full article about Photo London 2024 now available on artfairmag.com!
@photolondonfair 

#photolondon #artfair #photography #exciting #artshow #exhibition #art #contemporaryart

Full article about Photo London 2024 now available on artfairmag.com!
@photolondonfair

#photolondon #artfair #photography #exciting #artshow #exhibition #art #contemporaryart
...

111 8
@andigaldi presented by @erikadeakgallery at @photolondonfair 2024. I like the way the artist talks about important issues with a cynical and ironic tone of voice, using artworks mixing photography, drawing, writing. 
@hin_art 

Pink suit by @lapetiteetoileparis 

#andivaldivinko #contemporarycurated #contemporaryart #contemporaryphotography #photooftheday #photography

@andigaldi presented by @erikadeakgallery at @photolondonfair 2024. I like the way the artist talks about important issues with a cynical and ironic tone of voice, using artworks mixing photography, drawing, writing.
@hin_art

Pink suit by @lapetiteetoileparis

#andivaldivinko #contemporarycurated #contemporaryart #contemporaryphotography #photooftheday #photography
...

277 10
@sundaramtagore at @photolondonfair 2024. Founder Sundaram Tagore presents @karen1knorr’s work.

#photolondon #contemporaryphotography #photographer #karenknorr #karenknorrphotographer #karenknorrphotography

@sundaramtagore at @photolondonfair 2024. Founder Sundaram Tagore presents @karen1knorr’s work.

#photolondon #contemporaryphotography #photographer #karenknorr #karenknorrphotographer #karenknorrphotography
...

662 40
@bildhalle at @photolondonfair 2024. Founder Mirjam Cavegn discuss the painting-like photography of Dutch artist @ilona.langbroek.

Pink suit by @lapetiteetoileparis 
#photolondon #ilonalangbroek #femalephotographer #contemporaryphoto #photographer #photooftheday #photography

@bildhalle at @photolondonfair 2024. Founder Mirjam Cavegn discuss the painting-like photography of Dutch artist @ilona.langbroek.

Pink suit by @lapetiteetoileparis
#photolondon #ilonalangbroek #femalephotographer #contemporaryphoto #photographer #photooftheday #photography
...

1009 41
@leilahellergallery at @photolondonfair 2024. @ella.schwartz presents the aerial photos by @dianetuft. 

#photolondon #dianetuft #photographer #aerialphoto #photooftheday #photolover #contemporaryphoto #leilahellergallery

@leilahellergallery at @photolondonfair 2024. @ella.schwartz presents the aerial photos by @dianetuft.

#photolondon #dianetuft #photographer #aerialphoto #photooftheday #photolover #contemporaryphoto #leilahellergallery
...

593 29
@galerie_magnin_a at @photolondonfair 2024. @philippe.boutte presents me a series of photos from ´The Anonymous Project’ by @omar_viktor and @lee.shulman, showcased by two galleries: Magnin-A and Binome. 
@galeriebinome 

Pink suit by @lapetiteetoileparis

#omarvictordiop #leeshulman #contemporaryphoto #photography #photographer #artproject #artphotography #photolondon

@galerie_magnin_a at @photolondonfair 2024. @philippe.boutte presents me a series of photos from ´The Anonymous Project’ by @omar_viktor and @lee.shulman, showcased by two galleries: Magnin-A and Binome.
@galeriebinome

Pink suit by @lapetiteetoileparis

#omarvictordiop #leeshulman #contemporaryphoto #photography #photographer #artproject #artphotography #photolondon
...

433 23
📣Upcoming ‘1 minute in the booth’ at @photolondonfair 2024:
• @leilahellergallery 
• @bildhalle 
• @galerie_magnin_a 
• @erikadeakgallery 
• @sundaramtagore 

#photolondon #photo #artfair #photography #photooftheday #photoeveryday #artgallery

📣Upcoming ‘1 minute in the booth’ at @photolondonfair 2024:
• @leilahellergallery
• @bildhalle
• @galerie_magnin_a
• @erikadeakgallery
• @sundaramtagore

#photolondon #photo #artfair #photography #photooftheday #photoeveryday #artgallery
...

105 6
@photolondonfair 2024. I’ve been very happy to explore for the first time this fair dedicated to photography which is celebrating its 9th edition at Somerset House.

My shopping lists includes:
• @andigaldi at @erikadeakgallery 
• @omar_viktor at @galerie_magnin_a 
• @cihanoncu at @dirimart 
• @valerie_belin.officiel at @galerieobadia 

Thank you @lapetiteetoileparis for the stunning pink suit 💕

#photolondon #contemporaryphotography #contemporaryphoto #photolover #photography #photographer #contemporaryart #somersethouse

@photolondonfair 2024. I’ve been very happy to explore for the first time this fair dedicated to photography which is celebrating its 9th edition at Somerset House.

My shopping lists includes:
• @andigaldi at @erikadeakgallery
• @omar_viktor at @galerie_magnin_a
• @cihanoncu at @dirimart
• @valerie_belin.officiel at @galerieobadia

Thank you @lapetiteetoileparis for the stunning pink suit 💕

#photolondon #contemporaryphotography #contemporaryphoto #photolover #photography #photographer #contemporaryart #somersethouse
...

1526 70
Laura Lati’s full review about Frieze Art Week 2024 is now available on artfairmag.com 🙌🏻
@art_infatuated_laura @friezeofficial @newartdealers @futurefairs 

#friezeartweek #newyorkart #newyorkartweek #frieze #frieze2024 #contemporaryart #newyork #artlover

Laura Lati’s full review about Frieze Art Week 2024 is now available on artfairmag.com 🙌🏻
@art_infatuated_laura @friezeofficial @newartdealers @futurefairs

#friezeartweek #newyorkart #newyorkartweek #frieze #frieze2024 #contemporaryart #newyork #artlover
...

189 9
In conversation with @ravellepillay, a talented young artist from South Africa, represented by @goodman_gallery. Ravelle is known for exploring colonial legacies. She discussed her blend of figuration and abstraction, drawing from personal and national archives. Despite challenges, she remains committed to making a positive impact on the art scene. 

#ravellepillay #southafrican #southafricanart #southafricanartist #africanart #contemporaryafricanart

In conversation with @ravellepillay, a talented young artist from South Africa, represented by @goodman_gallery. Ravelle is known for exploring colonial legacies. She discussed her blend of figuration and abstraction, drawing from personal and national archives. Despite challenges, she remains committed to making a positive impact on the art scene. 

#ravellepillay #southafrican #southafricanart #southafricanartist #africanart #contemporaryafricanart
...

196 12
My article about @urbanartfair 2024. Dive into the 8th edition of this article fair dedicated to urban art.

#urbanartfair #urbanart #streetart #jefaerosol #arturbain #invader #bleklerat #misstic #levalet

My article about @urbanartfair 2024. Dive into the 8th edition of this article fair dedicated to urban art.

#urbanartfair #urbanart #streetart #jefaerosol #arturbain #invader #bleklerat #misstic #levalet
...

611 23
@friezeofficial New York by @art_infatuated_laura for @artfairmag. Laura’s picks include:

• @h.ollyh.endry at @stephenfriedmangallery 
• @kenpricestudio_official at @xavierhufkens 
• @jesse_wine at @themoderninstitute 
• @studiotomassaraceno at @tanyabonakdargallery 

#frieze #friezenewyork #friezeweek #friezeartweek #kenprice #jessewine #tomassaraceno #hollyhendry

@friezeofficial New York by @art_infatuated_laura for @artfairmag. Laura’s picks include:

• @h.ollyh.endry at @stephenfriedmangallery
• @kenpricestudio_official at @xavierhufkens
• @jesse_wine at @themoderninstitute
• @studiotomassaraceno at @tanyabonakdargallery

#frieze #friezenewyork #friezeweek #friezeartweek #kenprice #jessewine #tomassaraceno #hollyhendry
...

344 36