100% Design

100% Design is the UK’s premier trade show that is dedicated to thought-provoking design. Indeed, each year, it hosts 27 000 visitors during 4 days with more than 400 international design brands showcased. Having recently celebrated 25 years of leading fairs, 100% Design is evolving into a new concept called Design London which builds upon the original fair. Luxury interior decorating is the theme of the show, a place where the finest furniture, accessories, textiles and lighting can be viewed and ordered. As a result, Instagram-worthy room sets are waiting for decorators and collectors to touch, try and view the items on display. Design London is divided into specific areas including Detail London – a section for soft furnishings, surfaces and coverings. Design Fresh will feature new talent and graduates to the field. An itinerary of talks is organised, and local design studios and museums will participate in 100% Design. Another edition takes place annualy in Johannesburg, 100% Design South Africa.

Due to the global health crisis, the launch of Design London – future of 100% Design – is postponed until September 2021.

100% Design 2020

Location

Olympia
Hammersmith Road
London W14 8UX
United Kingdom

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Opening hours

22-25 September 2021: TBA

Entrance Fee

Trade: Free in advance
(£15 at the door)
Press: Free in advance
Public: £15 in advance
Students: £10 in advance

Mediums

Furniture
Jewelry
Primitive Art
Design

Art Periods

Modern
Contemporary

Contact

[email protected]
00 44 (0)203 225 5200
Website

stARTup Art Fair Houston

100% Design © Delightful

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