Urvanity Art
Created in 2017, Urvanity Art is proud to be the first Spanish art fair dedicated to the artistic movement of the New Contemporary Art. 30 national and international galleries, both leading and young art spaces, participated in its last edition showcasing the best of Pop-Art, Post-Graffiti, Urban and Contemporary Art. Renowned artists as well as emerging talents are represented and artworks are offered at all kinds of prices to suit every budget. Urvanity Art is an art fair and also a gathering point for artists, curators, collectors and art lovers, which includes a Talks program with round tables between art agents, art installations and mural painting in Madrid city center during its celebration.
Sergio Sancho shares his views!
Fair Director
Urvanity Art 2024
Location
COAM c/Hortaleza 63
28004 Madrid
Spain
Dates
7-10 March 2024
Entrance Fee
General Admission: TBA
Insights Urvanity Art
Sergio Sanchez
Fair Director
What would you say is the DNA of Urvanity?
I believe we are a fresh and different fair. Urvanity Art vindicates proposals that, based on the artistic expression developed in the urban context since the 70’s, build today a dialogue with modernity.
What type of galleries are chosen to exhibit, and why?
We have always defined ourselves as a fair of the New Contemporary Art where there is room for Urban Contemporary movements, Lowbro Art, Post-Graffiti, Pop-Surrealist or Neo-Pop, but there is also room for many Contemporary Art galleries with groundbreaking proposals and actual languages.
What is the price range of pieces? Who is the average buyer?
There are prices for all budgets ranging from €1,000 to €40,000 but it is true that the most common price range goes from €3,000 to €8,000. The collector who comes to the fair is mainly a young collector with many cultural concerns and well informed. However, large and consolidated International and Spanish collections and foundations are starting to buy and show a lot more interest year after year at the fair.
“The collector who comes to the fair is mainly a young collector with many cultural concerns and well informed.”
© Urvanity Art
Who is the typical attendee of Urvanity?
The most common audience at the fair is between 30 and 55 years old. Trendsetters and well-connected people. A very demanding public, very digitized, so they know what they are looking for and are familiar with many of the artists on display.
What strategy – physical as digital – will you adopt in medium to long term?
Due to the growing wave generated by the pandemic we have decided to postpone the in-site show from February to May 27th-30th. Nevertheless, we wanted to keep up with the activity during the month of February, and taking advantage of the launch of our new website, we will be making a digital Solo Show fair with our galleries. At the same time we will also present our new project: Urvanity Lab. A cultural laboratory where we are developing limited editions of ceramics, textile or prints with artists.
What are two other art fairs you would suggest?
UNTITLED, Art and NADA Miami.
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My article about @urbanartfair 2024. Dive into the 8th edition of this article fair dedicated to urban art.
#urbanartfair #urbanart #streetart #jefaerosol #arturbain #invader #bleklerat #misstic #levalet
May 6
My article about @urbanartfair 2024. Dive into the 8th edition of this article fair dedicated to urban art.
#urbanartfair #urbanart #streetart #jefaerosol #arturbain #invader #bleklerat #misstic #levalet
@friezeofficial New York by @art_infatuated_laura for @artfairmag. Laura’s picks include:
• @h.ollyh.endry at @stephenfriedmangallery
• @kenpricestudio_official at @xavierhufkens
• @jesse_wine at @themoderninstitute
• @studiotomassaraceno at @tanyabonakdargallery
#frieze #friezenewyork #friezeweek #friezeartweek #kenprice #jessewine #tomassaraceno #hollyhendry
May 4
@friezeofficial New York by @art_infatuated_laura for @artfairmag. Laura’s picks include:
• @h.ollyh.endry at @stephenfriedmangallery
• @kenpricestudio_official at @xavierhufkens
• @jesse_wine at @themoderninstitute
• @studiotomassaraceno at @tanyabonakdargallery
#frieze #friezenewyork #friezeweek #friezeartweek #kenprice #jessewine #tomassaraceno #hollyhendry
@danyszgallery at @urbanartfair 2024. Associate director Clémence Demolling presents a sculpture by @xmarkjenkinsx from 2021, ‘Holy Bible of War Cinema’.
#markjenkins #markjenkinsart #streetart #urbanart #urbanartfair #arturbain #contemporaryartist #artworkoftheday #strikingart
May 2
@danyszgallery at @urbanartfair 2024. Associate director Clémence Demolling presents a sculpture by @xmarkjenkinsx from 2021, ‘Holy Bible of War Cinema’.
#markjenkins #markjenkinsart #streetart #urbanart #urbanartfair #arturbain #contemporaryartist #artworkoftheday #strikingart
@jefaerosol at @urbanartfair 2024. The artist was featured in two booths: @david_pluskwa_art_contemporain & @galerie_mathgoth
Such a talented and inspiring artist!
#urbanart #jefaerosol #jefaérosol #jefaerosolart #urbanartfair #graffiti #streetart #aerosolart #aerosol
Apr 29
@jefaerosol at @urbanartfair 2024. The artist was featured in two booths: @david_pluskwa_art_contemporain & @galerie_mathgoth
Such a talented and inspiring artist!
#urbanart #jefaerosol #jefaérosol #jefaerosolart #urbanartfair #graffiti #streetart #aerosolart #aerosol
@underdogs_gallery at @urbanartfair 2024. Jessica Louro presents the work of the duo of artists @pichiavo who mixes Greek aesthetic with graffiti art.
#urbanart #pichiavo #pichiavograffiti #pichiavostudio #streetart #graffiti #urbanartfair #arturbain
Apr 28
@underdogs_gallery at @urbanartfair 2024. Jessica Louro presents the work of the duo of artists @pichiavo who mixes Greek aesthetic with graffiti art.
#urbanart #pichiavo #pichiavograffiti #pichiavostudio #streetart #graffiti #urbanartfair #arturbain
@mazelgalerie at @urbanartfair 2024 where I’ve came across the work of @levalet.art, a highly talented artist who create these amazing works with a peaceful foreground with an impactful background.
A real art crush (I’ve bought two pieces of him for my personal collection!)
#levalet #figurativeart #urbanartfair #urbanart #streetart #meaningfulart #contemporaryart
Apr 27
@mazelgalerie at @urbanartfair 2024 where I’ve came across the work of @levalet.art, a highly talented artist who create these amazing works with a peaceful foreground with an impactful background.
A real art crush (I’ve bought two pieces of him for my personal collection!)
#levalet #figurativeart #urbanartfair #urbanart #streetart #meaningfulart #contemporaryart
📣Upcoming ‘1 minute in the booth’ at @urbanartfair 2024:
• @jefaerosol at @david_pluskwa_art_contemporain & @galerie_mathgoth
• @underdogs_gallery
• @mazelgalerie
• @danyszgallery
• @ekowgalerie
#urbanartfair #urbanart #arturbain #jefaerosol #aerosolart #graffiti #streetart #artfair
Apr 26
📣Upcoming ‘1 minute in the booth’ at @urbanartfair 2024:
• @jefaerosol at @david_pluskwa_art_contemporain & @galerie_mathgoth
• @underdogs_gallery
• @mazelgalerie
• @danyszgallery
• @ekowgalerie
#urbanartfair #urbanart #arturbain #jefaerosol #aerosolart #graffiti #streetart #artfair
@urbanartfair 2024 has just opened the doors of its 7th edition in Paris! Don’t miss this opportunity to dive into this vibrant art and experience the raw, the real, the street-brought-indoors!
Artists featured in the video:
• Keith Haring at @vroomandvarossieau
• @ernestpignon at @art_to_be_gallery
• @missticofficiel at @art_to_be_gallery
• @ladypinknyc at @graffitiandco
• @invaderwashere at @galerieangebasso
Photo cover at @brugier_rigail_galerie and first scene at @malagacha_gallery with @svengraffiti
Thank you @gkeroparis for the very arty jumpsuit and @karinearabianparis for the shoes 💚
#urbanartfair #urbanart #arturbain #streetart #graffiti #invader #ernestpignonernest #keithharing #misstic #ladypink
Apr 25
@urbanartfair 2024 has just opened the doors of its 7th edition in Paris! Don’t miss this opportunity to dive into this vibrant art and experience the raw, the real, the street-brought-indoors!
Artists featured in the video:
• Keith Haring at @vroomandvarossieau
• @ernestpignon at @art_to_be_gallery
• @missticofficiel at @art_to_be_gallery
• @ladypinknyc at @graffitiandco
• @invaderwashere at @galerieangebasso
Photo cover at @brugier_rigail_galerie and first scene at @malagacha_gallery with @svengraffiti
Thank you @gkeroparis for the very arty jumpsuit and @karinearabianparis for the shoes 💚
#urbanartfair #urbanart #arturbain #streetart #graffiti #invader #ernestpignonernest #keithharing #misstic #ladypink
@matta___________ at @miartmilano 2024. Co founder Pietro Rossi presents the solo show dedicated to Maximilian Arnold @maxadnorl.
#miart #miart2024 #maximilianarnold #contemporaryart #contemporaryartist #emergingart #excitingart #collage
Apr 24
@matta___________ at @miartmilano 2024. Co founder Pietro Rossi presents the solo show dedicated to Maximilian Arnold @maxadnorl.
#miart #miart2024 #maximilianarnold #contemporaryart #contemporaryartist #emergingart #excitingart #collage
@primomarellagallery at @miartmilano 2024. @danielemarella presents an incredible work by Kenji Sugiyama.
@kenjisugiyama_works
#miart #kenjisugiyama #miniatureworld #miniaturework #contemporaryart #amazingart #amazingartwork
Apr 23
@primomarellagallery at @miartmilano 2024. @danielemarella presents an incredible work by Kenji Sugiyama.
@kenjisugiyama_works
#miart #kenjisugiyama #miniatureworld #miniaturework #contemporaryart #amazingart #amazingartwork
@wizardgallery at @miartmilano 2024. Founder @federicoluger presents a painting by @raul_cordero_studio.
#miart #miart2024 #raulcordero #contemporaryartist #poppainting #paintingoftheday #artistoftheday
Apr 22
@wizardgallery at @miartmilano 2024. Founder @federicoluger presents a painting by @raul_cordero_studio.
#miart #miart2024 #raulcordero #contemporaryartist #poppainting #paintingoftheday #artistoftheday
My full article about @miartmilano 2024 is now available on artfairmag.com 🙌🏻
Swing by @arena1906 at @galleriaraffaellacortese.
#miart #miart2024 #francescoarena #swing #contemporaryart #artlover #artofinstagram #artoftheday
Apr 21
My full article about @miartmilano 2024 is now available on artfairmag.com 🙌🏻
Swing by @arena1906 at @galleriaraffaellacortese.
#miart #miart2024 #francescoarena #swing #contemporaryart #artlover #artofinstagram #artoftheday