Spectrum Brooklyn is the newest fair of the influent Redwood Art Group. It has added another venue to the impressive lists of the group’s shows: Red Dot Miami, Artexpo New York, Art Santa Fe, Art San Diego, Spectrum Miami and Spectrum Wynwood. For its first edition, Spectrum Brooklyn will showcase 60+ exhibitors, from all over the United States and abroad, including independent artists, studios and young galleries. It will take place at the same time at The Armory Show and Clio Art Fair. Alongside the trade show itself, there will be a rich program of live performances, sponsor fetes, and more. A fair highly recommended for all kind of art lovers, from seasoned buyers to simply curious.
Eric Smith shares his views!
President & CEO Redwood Art Group
Spectrum Brooklyn 2022
Brooklyn Expo Center
72 Noble Street
Brooklyn, NY 11222
Edition 2022: TBA
General Admission: TBA
Insights Spectrum Brooklyn
President & CEO Redwood Art Group
What would you say is the DNA of Spectrum Brooklyn?
Spectrum Brooklyn is a contemporary art and design fair featuring established and emerging artists, fine art photographers, galleries and designers — local, national and international. Attracting art aficionados, collectors, and industry professionals looking to discover the inspirations and creativity of each of the showcased artists, Spectrum Brooklyn is rich with opportunities for artists, galleries, and designers to showcase their work to an audience that’s highly literate in the arts and make valuable lifetime connections with buyers and fans. For exhibitors and attendees alike, Spectrum is alive with exciting events, live performances, sponsor fetes, and more. With September dates coinciding with three other art fairs — The Armory Show, Clio Art Fair, and NADA — Brooklyn and Manhattan will be abuzz with arts enjoyment and activity. Spectrum Brooklyn’s full spectrum of exhibitors, installations, sponsors and partners promises to be an exciting addition to the New York Fall arts scene. Spectrum Brooklyn is one of Redwood Art Group’s annual art fairs, a roster that includes Art San Diego, Spectrum Miami, Art Santa Fe, Red Dot Miami, and Artexpo New York.
What type of galleries are chosen to exhibit, and why?
From emerging to blue chip galleries are invited to exhibit at Spectrum Brooklyn based on their curated selection of artists and unique works of art.
What is the price range of pieces? Who is the average buyer?
Prices range from $500 to $50,000+. Spectrum Brooklyn attendees are well-educated professionals, generally married with an average net worth of $1.5 – 2 million.
“Spectrum Brooklyn is rich with opportunities for artists, galleries, and designers to showcase their work to an audience that’s highly literate in the arts.“
Spectrum Brooklyn © Brooklyn Expo Center
Who is the typical attendee of Spectrum Brooklyn?
Spectrum Brooklyn attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.
What strategy – physical as digital – will you adopt in medium to long term?
We are incorporating a virtual element to each of our live, in-person fairs over the next several months to create a hybrid concept.
What are two other art fairs you would suggest?
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