Urvanity Art
Created in 2017, Urvanity Art is proud to be the first Spanish art fair dedicated to the artistic movement of the New Contemporary Art. 30 national and international galleries, both leading and young art spaces, participated in its last edition showcasing the best of Pop-Art, Post-Graffiti, Urban and Contemporary Art. Renowned artists as well as emerging talents are represented and artworks are offered at all kinds of prices to suit every budget. Urvanity Art is an art fair and also a gathering point for artists, curators, collectors and art lovers, which includes a Talks program with round tables between art agents, art installations and mural painting in Madrid city center during its celebration.
Sergio Sancho shares his views!
Fair Director
Urvanity Art 2024
Location
COAM c/Hortaleza 63
28004 Madrid
Spain
Dates
7-10 March 2024
Entrance Fee
General Admission: TBA
Insights Urvanity Art
Sergio Sanchez
Fair Director
What would you say is the DNA of Urvanity?
I believe we are a fresh and different fair. Urvanity Art vindicates proposals that, based on the artistic expression developed in the urban context since the 70’s, build today a dialogue with modernity.
What type of galleries are chosen to exhibit, and why?
We have always defined ourselves as a fair of the New Contemporary Art where there is room for Urban Contemporary movements, Lowbro Art, Post-Graffiti, Pop-Surrealist or Neo-Pop, but there is also room for many Contemporary Art galleries with groundbreaking proposals and actual languages.
What is the price range of pieces? Who is the average buyer?
There are prices for all budgets ranging from €1,000 to €40,000 but it is true that the most common price range goes from €3,000 to €8,000. The collector who comes to the fair is mainly a young collector with many cultural concerns and well informed. However, large and consolidated International and Spanish collections and foundations are starting to buy and show a lot more interest year after year at the fair.
“The collector who comes to the fair is mainly a young collector with many cultural concerns and well informed.”
© Urvanity Art
Who is the typical attendee of Urvanity?
The most common audience at the fair is between 30 and 55 years old. Trendsetters and well-connected people. A very demanding public, very digitized, so they know what they are looking for and are familiar with many of the artists on display.
What strategy – physical as digital – will you adopt in medium to long term?
Due to the growing wave generated by the pandemic we have decided to postpone the in-site show from February to May 27th-30th. Nevertheless, we wanted to keep up with the activity during the month of February, and taking advantage of the launch of our new website, we will be making a digital Solo Show fair with our galleries. At the same time we will also present our new project: Urvanity Lab. A cultural laboratory where we are developing limited editions of ceramics, textile or prints with artists.
What are two other art fairs you would suggest?
UNTITLED, Art and NADA Miami.
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🎙️In Conversation With: @camille_morineau, founder of the AWARE Foundation, short for Archives of Women Artists, Research and Exhibitons @awarewomenart.
We talked about the new ‘Modern Women’ section she has curated for the upcoming Frieze Masters @friezeofficial.
Thank you Camille for this very interesting discussion and looking forward to visiting the fair!
@followaginger
#artfairmag #artfair #womenartist #womenartists #modernart #friezemasters #frieze #femaleartist #femaleartists #friezelondon #arttalk #arttalks
Sep 30
🎙️In Conversation With: @camille_morineau, founder of the AWARE Foundation, short for Archives of Women Artists, Research and Exhibitons @awarewomenart.
We talked about the new ‘Modern Women’ section she has curated for the upcoming Frieze Masters @friezeofficial.
Thank you Camille for this very interesting discussion and looking forward to visiting the fair!
@followaginger
#artfairmag #artfair #womenartist #womenartists #modernart #friezemasters #frieze #femaleartist #femaleartists #friezelondon #arttalk #arttalks
💫 Booth in the spotlight: @candida_stevens at the @britishartfair 2023. While visiting the fair for the very first time, I came across the booth of Candida Stevens and I’ve appreciated very much its consistency. She presents the work of 4 female artists with different styles and yet United around the theme of nature. Well done Candida!
1. Kerry Harding @kerryharding_art
2. Pippa Blake @pippablake
3. Katharine Le Hardy @katharinelehardy
4. Celia Cook @celiacookstudio
#artfairmag #artfair #britishart #britishartist #contemporaryart #contemporarypainting #modernart #emergingartist #artcollector
Sep 29
💫 Booth in the spotlight: @candida_stevens at the @britishartfair 2023. While visiting the fair for the very first time, I came across the booth of Candida Stevens and I’ve appreciated very much its consistency. She presents the work of 4 female artists with different styles and yet United around the theme of nature. Well done Candida!
1. Kerry Harding @kerryharding_art
2. Pippa Blake @pippablake
3. Katharine Le Hardy @katharinelehardy
4. Celia Cook @celiacookstudio
#artfairmag #artfair #britishart #britishartist #contemporaryart #contemporarypainting #modernart #emergingartist #artcollector
✨Follow Pauline at the @britishartfair 2023. I finally had the chance to visit this fair, which I’d heard so much about. 70 dealers from London and all over the UK are gathered at the Saatchi Gallery to present a fine cross-section of British art. Lots of paintings but not only! A nice venue for a nice art fair that you can visit until this Sunday evening.
#artfairmag #artfair #britishartfair #saatchigallery #britishart #britishartist #contemporaryart #modernart #followpauline #artlovers #artlover #londonexhibition
Sep 28
✨Follow Pauline at the @britishartfair 2023. I finally had the chance to visit this fair, which I’d heard so much about. 70 dealers from London and all over the UK are gathered at the Saatchi Gallery to present a fine cross-section of British art. Lots of paintings but not only! A nice venue for a nice art fair that you can visit until this Sunday evening.
#artfairmag #artfair #britishartfair #saatchigallery #britishart #britishartist #contemporaryart #modernart #followpauline #artlovers #artlover #londonexhibition
🎥 1 minute in the booth: @eleventhhour_art at @affordableartfairnyc 2023. Founder Lindsey Acree presents a realistic painting by @artbygingersnow.
#artfairmag #artfair #affordableartfair #affordableartfairny #affordableart #figurativepainting #contemporaryart #contemporaryartist #artgallery #realisticart
Sep 27
🎥 1 minute in the booth: @eleventhhour_art at @affordableartfairnyc 2023. Founder Lindsey Acree presents a realistic painting by @artbygingersnow.
#artfairmag #artfair #affordableartfair #affordableartfairny #affordableart #figurativepainting #contemporaryart #contemporaryartist #artgallery #realisticart
🗓️ Preparing the exciting month of October! Here are the fairs where you’ll soon see me:
✔️Frieze London & Frieze Masters
11-15 October 2023, London
@friezeofficial
✔️1-54 London
12-15 October 2023, London
@154artfair
✔️ Paris+ par Art Basel
18-22 October 2023, Paris
@artbasel
✔️ AKAA
19-22 October 2023, Paris
@akaa_fair
✔️Design Miami/ Paris
17-19 October
@designmiami
FIY: and here some other fairs occurring in October:
➖The Decorative Fair
3-8 October, London
@decorativefair
➖ART The Hague
4-8 October
@artthehague
➖FOCUS London
4-7 October
@focusartfair
➖SWAB Barcelona
5-8 October
@swabartfair
➖Affordable Art Fair
5-8 October, Stockholm
@affordableartfairsthlm
➖Art On Paper
5-8 October, Brussels
@artonpaperbrussels
➖PAD London
10-15 October
@padesignart
➖StART Art Fair
11-15 October, London
@start.art.global
➖REA! Art Fair
12-15 October, Milan
@rea.fair
➖Paris Internationale
18-19 October
@aaaahhhparisinternationale
➖Highlights Munich
18-22 October
@munichhighlights
➖Moderne Art Fair
19-22 October, Paris
@moderneartfair
➖Art Taipei
20-23 October
@arttaipei
➖ASIA Now
20-22 October, Paris
@asianow
➖Art Shopping
20-22 October, Paris
@artshoppingofficiel
➖Art Collaboration Kyoto
28-30 October
@artcollaborationkyoto
💥 Find info about all art fairs around the world on our global calendar, on artfairmag.com!
#artfairmag #artfair #artfairs #artbasel #frieze #1-54 #friezemasters #paulineloeb #followpauline #artlover #artlovers #globetrotter #artexpert #artcurator
Sep 25
🗓️ Preparing the exciting month of October! Here are the fairs where you’ll soon see me:
✔️Frieze London & Frieze Masters
11-15 October 2023, London
@friezeofficial
✔️1-54 London
12-15 October 2023, London
@154artfair
✔️ Paris+ par Art Basel
18-22 October 2023, Paris
@artbasel
✔️ AKAA
19-22 October 2023, Paris
@akaa_fair
✔️Design Miami/ Paris
17-19 October
@designmiami
FIY: and here some other fairs occurring in October:
➖The Decorative Fair
3-8 October, London
@decorativefair
➖ART The Hague
4-8 October
@artthehague
➖FOCUS London
4-7 October
@focusartfair
➖SWAB Barcelona
5-8 October
@swabartfair
➖Affordable Art Fair
5-8 October, Stockholm
@affordableartfairsthlm
➖Art On Paper
5-8 October, Brussels
@artonpaperbrussels
➖PAD London
10-15 October
@padesignart
➖StART Art Fair
11-15 October, London
@start.art.global
➖REA! Art Fair
12-15 October, Milan
@rea.fair
➖Paris Internationale
18-19 October
@aaaahhhparisinternationale
➖Highlights Munich
18-22 October
@munichhighlights
➖Moderne Art Fair
19-22 October, Paris
@moderneartfair
➖Art Taipei
20-23 October
@arttaipei
➖ASIA Now
20-22 October, Paris
@asianow
➖Art Shopping
20-22 October, Paris
@artshoppingofficiel
➖Art Collaboration Kyoto
28-30 October
@artcollaborationkyoto
💥 Find info about all art fairs around the world on our global calendar, on artfairmag.com!
#artfairmag #artfair #artfairs #artbasel #frieze #1-54 #friezemasters #paulineloeb #followpauline #artlover #artlovers #globetrotter #artexpert #artcurator
🎥 1 minute in the booth: @grusenmeyerwoliner at @parcoursdesmondes 2023. Co-founder Karim Grusenmeyer presents a Siberian winged bronze figure.
#artfairmag #artfair #tribalart #artpremier #siberianart #brusselsgallery #artcollector #artworkoftheday #amazingart #amazingartwork #artifinstagram
Sep 22
🎥 1 minute in the booth: @grusenmeyerwoliner at @parcoursdesmondes 2023. Co-founder Karim Grusenmeyer presents a Siberian winged bronze figure.
#artfairmag #artfair #tribalart #artpremier #siberianart #brusselsgallery #artcollector #artworkoftheday #amazingart #amazingartwork #artifinstagram
🎥 1 minute in the booth: @moskowitzbayse at @thearmoryshow 2023. Co-founder Adam Moskowitz @amoskowitz18 presents a wall sculpture by @michaelhenryhayden.
#artfairmag #artfair #michaelhenryhayden #hollywood #hollywoodart #contemporaryart #artdealer #wallsculpture #wallart #sculpture #artworkoftheday
Sep 20
🎥 1 minute in the booth: @moskowitzbayse at @thearmoryshow 2023. Co-founder Adam Moskowitz @amoskowitz18 presents a wall sculpture by @michaelhenryhayden.
#artfairmag #artfair #michaelhenryhayden #hollywood #hollywoodart #contemporaryart #artdealer #wallsculpture #wallart #sculpture #artworkoftheday
🎥 1 minute in the booth: @tenzingasianart at @parcoursdesmondes 2023. Founder Iwana Tenzing presents an embroidered silk banner from Central Asia, 11th - 12th century.
#artfairmag #artfair #parcoursdesmondes #asianart #asiaart #antiqueart #antiquetextiles #antiqueembroidery #embroidery #artworkoftheday #antiqueart #artworkoftheday #artcurator
Sep 19
🎥 1 minute in the booth: @tenzingasianart at @parcoursdesmondes 2023. Founder Iwana Tenzing presents an embroidered silk banner from Central Asia, 11th - 12th century.
#artfairmag #artfair #parcoursdesmondes #asianart #asiaart #antiqueart #antiquetextiles #antiqueembroidery #embroidery #artworkoftheday #antiqueart #artworkoftheday #artcurator
🎥 1 minute in the booth: @galerie_thomas at @kiaf_official Seoul 2023. Senior director Silke Thomas presents a painting by #marcchagall.
✨Interview by Alicia Kim @kimhuieun.s, artfairmag Asia correspondent.
#artfairmag #artfair #kiafseoul #kiaf #kiaf2023 #chagall #chagallpainting #modernart #modernpainting #artcollector #paintingoftheday
Sep 17
🎥 1 minute in the booth: @galerie_thomas at @kiaf_official Seoul 2023. Senior director Silke Thomas presents a painting by #marcchagall.
✨Interview by Alicia Kim @kimhuieun.s, artfairmag Asia correspondent.
#artfairmag #artfair #kiafseoul #kiaf #kiaf2023 #chagall #chagallpainting #modernart #modernpainting #artcollector #paintingoftheday
✨Follow Pauline at @menart_fair 2023 which showcases the best of the booming art scene in the MENA region. Until Sunday evening at the Palais d’Iena!
@samar_mogharbel_ceramics @dhautevilletasledheliand
#artfairmag #menart #menartfair #menaart #mena #artcollector #artlovers #parisart #artparis #emergingartist #middleeastart #northafricanart #contemporaryart #followpauline
Sep 15
✨Follow Pauline at @menart_fair 2023 which showcases the best of the booming art scene in the MENA region. Until Sunday evening at the Palais d’Iena!
@samar_mogharbel_ceramics @dhautevilletasledheliand
#artfairmag #menart #menartfair #menaart #mena #artcollector #artlovers #parisart #artparis #emergingartist #middleeastart #northafricanart #contemporaryart #followpauline
📣 Upcoming 1’ in the booth videos at @parcoursdesmondes 2023:
- @tenzingasianart, San Francisco
- @galerieflak, Paris
- @grusenmeyerwoliner, Brussels
- @dalton_somare_milano, Milan
- @artaborigene, Paris
- @michael_hamson_oceanic_art, Palos Verdes Estates
#artfairmag #artfair #tribalart #oceanianart #aboriginalart #africanart #artpremier #teaser #interviews #artcurator
Sep 15
📣 Upcoming 1’ in the booth videos at @parcoursdesmondes 2023:
- @tenzingasianart, San Francisco
- @galerieflak, Paris
- @grusenmeyerwoliner, Brussels
- @dalton_somare_milano, Milan
- @artaborigene, Paris
- @michael_hamson_oceanic_art, Palos Verdes Estates
#artfairmag #artfair #tribalart #oceanianart #aboriginalart #africanart #artpremier #teaser #interviews #artcurator
1 minute in the booth: @smac_gallery at @thearmoryshow 2023. Director Baylon Sandri presents the work of South African artist @marysibande.
#artfairmag #artfair #thearmoryshow #marysibande #southafricanartist #southafricanart #powerfulwomen #artgallery #southafricaart #artcollector #contemporaryart #contemporaryartist #femaleartist #blackartist
Sep 13
1 minute in the booth: @smac_gallery at @thearmoryshow 2023. Director Baylon Sandri presents the work of South African artist @marysibande.
#artfairmag #artfair #thearmoryshow #marysibande #southafricanartist #southafricanart #powerfulwomen #artgallery #southafricaart #artcollector #contemporaryart #contemporaryartist #femaleartist #blackartist