Urvanity Art
Created in 2017, Urvanity Art is proud to be the first Spanish art fair dedicated to the artistic movement of the New Contemporary Art. 30 national and international galleries, both leading and young art spaces, participated in its last edition showcasing the best of Pop-Art, Post-Graffiti, Urban and Contemporary Art. Renowned artists as well as emerging talents are represented and artworks are offered at all kinds of prices to suit every budget. Urvanity Art is an art fair and also a gathering point for artists, curators, collectors and art lovers, which includes a Talks program with round tables between art agents, art installations and mural painting in Madrid city center during its celebration.
Sergio Sancho shares his views!
Fair Director
Urvanity Art 2024
Location
COAM c/Hortaleza 63
28004 Madrid
Spain
Dates
7-10 March 2024
Entrance Fee
General Admission: TBA
Insights Urvanity Art
Sergio Sanchez
Fair Director
What would you say is the DNA of Urvanity?
I believe we are a fresh and different fair. Urvanity Art vindicates proposals that, based on the artistic expression developed in the urban context since the 70’s, build today a dialogue with modernity.
What type of galleries are chosen to exhibit, and why?
We have always defined ourselves as a fair of the New Contemporary Art where there is room for Urban Contemporary movements, Lowbro Art, Post-Graffiti, Pop-Surrealist or Neo-Pop, but there is also room for many Contemporary Art galleries with groundbreaking proposals and actual languages.
What is the price range of pieces? Who is the average buyer?
There are prices for all budgets ranging from €1,000 to €40,000 but it is true that the most common price range goes from €3,000 to €8,000. The collector who comes to the fair is mainly a young collector with many cultural concerns and well informed. However, large and consolidated International and Spanish collections and foundations are starting to buy and show a lot more interest year after year at the fair.
“The collector who comes to the fair is mainly a young collector with many cultural concerns and well informed.”
© Urvanity Art
Who is the typical attendee of Urvanity?
The most common audience at the fair is between 30 and 55 years old. Trendsetters and well-connected people. A very demanding public, very digitized, so they know what they are looking for and are familiar with many of the artists on display.
What strategy – physical as digital – will you adopt in medium to long term?
Due to the growing wave generated by the pandemic we have decided to postpone the in-site show from February to May 27th-30th. Nevertheless, we wanted to keep up with the activity during the month of February, and taking advantage of the launch of our new website, we will be making a digital Solo Show fair with our galleries. At the same time we will also present our new project: Urvanity Lab. A cultural laboratory where we are developing limited editions of ceramics, textile or prints with artists.
What are two other art fairs you would suggest?
UNTITLED, Art and NADA Miami.
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@urbanartfair 2024 has just opened the doors of its 7th edition in Paris! Don’t miss this opportunity to dive into this vibrant art and experience the raw, the real, the street-brought-indoors!
Artists featured in the video:
• Keith Haring at @vroomandvarossieau
• @ernestpignon at @art_to_be_gallery
• @missticofficiel at @art_to_be_gallery
• @ladypinknyc at @graffitiandco
• @invaderwashere at @galerieangebasso
Photo cover at @brugier_rigail_galerie and first scene at @malagacha_gallery with @svengraffiti
Thank you @gkeroparis for the very arty jumpsuit and @karinearabianparis for the shoes 💚
#urbanartfair #urbanart #arturbain #streetart #graffiti #invader #ernestpignonernest #keithharing #misstic #ladypink
Apr 25
@urbanartfair 2024 has just opened the doors of its 7th edition in Paris! Don’t miss this opportunity to dive into this vibrant art and experience the raw, the real, the street-brought-indoors!
Artists featured in the video:
• Keith Haring at @vroomandvarossieau
• @ernestpignon at @art_to_be_gallery
• @missticofficiel at @art_to_be_gallery
• @ladypinknyc at @graffitiandco
• @invaderwashere at @galerieangebasso
Photo cover at @brugier_rigail_galerie and first scene at @malagacha_gallery with @svengraffiti
Thank you @gkeroparis for the very arty jumpsuit and @karinearabianparis for the shoes 💚
#urbanartfair #urbanart #arturbain #streetart #graffiti #invader #ernestpignonernest #keithharing #misstic #ladypink
@matta___________ at @miartmilano 2024. Co founder Pietro Rossi presents the solo show dedicated to Maximilian Arnold @maxadnorl.
#miart #miart2024 #maximilianarnold #contemporaryart #contemporaryartist #emergingart #excitingart #collage
Apr 24
@matta___________ at @miartmilano 2024. Co founder Pietro Rossi presents the solo show dedicated to Maximilian Arnold @maxadnorl.
#miart #miart2024 #maximilianarnold #contemporaryart #contemporaryartist #emergingart #excitingart #collage
@primomarellagallery at @miartmilano 2024. @danielemarella presents an incredible work by Kenji Sugiyama.
@kenjisugiyama_works
#miart #kenjisugiyama #miniatureworld #miniaturework #contemporaryart #amazingart #amazingartwork
Apr 23
@primomarellagallery at @miartmilano 2024. @danielemarella presents an incredible work by Kenji Sugiyama.
@kenjisugiyama_works
#miart #kenjisugiyama #miniatureworld #miniaturework #contemporaryart #amazingart #amazingartwork
@wizardgallery at @miartmilano 2024. Founder @federicoluger presents a painting by @raul_cordero_studio.
#miart #miart2024 #raulcordero #contemporaryartist #poppainting #paintingoftheday #artistoftheday
Apr 22
@wizardgallery at @miartmilano 2024. Founder @federicoluger presents a painting by @raul_cordero_studio.
#miart #miart2024 #raulcordero #contemporaryartist #poppainting #paintingoftheday #artistoftheday
My full article about @miartmilano 2024 is now available on artfairmag.com 🙌🏻
Swing by @arena1906 at @galleriaraffaellacortese.
#miart #miart2024 #francescoarena #swing #contemporaryart #artlover #artofinstagram #artoftheday
Apr 21
My full article about @miartmilano 2024 is now available on artfairmag.com 🙌🏻
Swing by @arena1906 at @galleriaraffaellacortese.
#miart #miart2024 #francescoarena #swing #contemporaryart #artlover #artofinstagram #artoftheday
@venice.art.biennale 2024! @sarah_belmont_ reported for artfairmag to give you an exciting glimpse of what’s going on in Venice, at this 60th edition of the Biennale, curated by @adrianopedrosa, under the title “Foreigners Everywere“, borrowed from the anti-racist work by Claire Fontaine @foreignerseverywhere.
• Senegal Pavilion: @aliounediagne_officiel presented by @galerietemplon
• Lebanon Pavilion: Mounirah Al Sohl
• Uruguay Pavilion: @cardozobenia
• Australia Pavilion: @kithandkin_2024
• US Pavilion: @jeffrune
Thank you @agencedezarts for filming 🎥
#venicebiennale #venicebiennale2024 #venice #artbiennale #aliounediagne #mouniraalsolh #contemporaryart
Apr 20
@venice.art.biennale 2024! @sarah_belmont_ reported for artfairmag to give you an exciting glimpse of what’s going on in Venice, at this 60th edition of the Biennale, curated by @adrianopedrosa, under the title “Foreigners Everywere“, borrowed from the anti-racist work by Claire Fontaine @foreignerseverywhere.
• Senegal Pavilion: @aliounediagne_officiel presented by @galerietemplon
• Lebanon Pavilion: Mounirah Al Sohl
• Uruguay Pavilion: @cardozobenia
• Australia Pavilion: @kithandkin_2024
• US Pavilion: @jeffrune
Thank you @agencedezarts for filming 🎥
#venicebiennale #venicebiennale2024 #venice #artbiennale #aliounediagne #mouniraalsolh #contemporaryart
@kaufmannrepetto at @miartmilano 2024. Co founder @chiararepetto presents a painting by @lilyvanderstokker.
#miart #miart2024 #lilyvanderstokker #contemporaryart #artgallery #flowers #poppainting
Apr 19
@kaufmannrepetto at @miartmilano 2024. Co founder @chiararepetto presents a painting by @lilyvanderstokker.
#miart #miart2024 #lilyvanderstokker #contemporaryart #artgallery #flowers #poppainting
The complete review of @expochicago 2024 by Laura Lati is now available on artfairmag.com!
Thank you @art_infatuated_laura✨
#expochicago #chicago #contemporaryart #artcollector #artcurator
Apr 18
The complete review of @expochicago 2024 by Laura Lati is now available on artfairmag.com!
Thank you @art_infatuated_laura✨
#expochicago #chicago #contemporaryart #artcollector #artcurator
@bigaignon_ at @artparisartfair 2024. Founder Thierry Bigaignon presents a mix media work by @catherinebalet_artist.
#artparis #catherinebalet #photographer #contemporaryart #femaleartist #mixmedia
Apr 17
@bigaignon_ at @artparisartfair 2024. Founder Thierry Bigaignon presents a mix media work by @catherinebalet_artist.
#artparis #catherinebalet #photographer #contemporaryart #femaleartist #mixmedia
@maggioregam at @artbasel Hong Kong 2024. @alessiacalarota presents a still life by Giorgio Morandini from 1948.
#artbasel #artbaselhongkong #giorgiomorandini #morandini #modernart #artemoderno #stilllife
Apr 16
@maggioregam at @artbasel Hong Kong 2024. @alessiacalarota presents a still life by Giorgio Morandini from 1948.
#artbasel #artbaselhongkong #giorgiomorandini #morandini #modernart #artemoderno #stilllife
📣Upcoming ´1 minute in the booth’ at @miartmilano 2024:
• Wizard Gallery: Milan, London#m
@wizardgallery
• Kaufmann Repetto: Milan, New York
@kaufmannrepetto
• Matta: Milan
@matta___________
• Primo Marella Gallery: Milan, Lugano
@primomarellagallery
#miart #miart2024 #milan #milanartweek #artweek #contemporaryart #artgallery
Apr 15
📣Upcoming ´1 minute in the booth’ at @miartmilano 2024:
• Wizard Gallery: Milan, London#m
@wizardgallery
• Kaufmann Repetto: Milan, New York
@kaufmannrepetto
• Matta: Milan
@matta___________
• Primo Marella Gallery: Milan, Lugano
@primomarellagallery
#miart #miart2024 #milan #milanartweek #artweek #contemporaryart #artgallery
@galerie_mitterrand at @artparisartfair 2024. Olivia Anani presents a massive tapestry by Marc Johnson.
#artparis #marcjohnson #derekwalcott #tapestry #contemporarytapistery #blackartist #contemporaryart
Apr 14
@galerie_mitterrand at @artparisartfair 2024. Olivia Anani presents a massive tapestry by Marc Johnson.
#artparis #marcjohnson #derekwalcott #tapestry #contemporarytapistery #blackartist #contemporaryart