1-54 Contemporary African Art Fair was started in 2013 to highlight exciting art from Africa. A leading fair, it now has 3 shows each year: 1-54 London, 1-54 New York and 1-54 Marrakech. Being launched in 2018, 1-54 Marrakech is the newest edition which takes place in February annually. The show has already attracted 18 international galleries displaying the work of 65 artists with 6,000 visitors attending this four-day event. Large and small works including paintings, textile art, sculptures, photographs and drawings are exhibited at 1-54 Marrakech with collectors and museum curators attending to explore the African art world.
Touria El Glaoui shares her views!
1-54 Marrakech 2022
Hotel La Mamounia
Avenue Bab Jdid
Insights 1-54 Marrakech
Touria El Glaoui
What would you say is the DNA of 1-54 Marrakech?
Established in 2018, 1-54 Marrakech is the leading international art fair dedicated to contemporary art from Africa and its diaspora in Africa. Striving to promote diverse perspectives, 1-54 features leading international galleries specialising in contemporary African art, accompanied by a 1-54 Forum talks, Special and Partner Projects programme which is spread across the city.
What type of galleries are chosen to exhibit, and why?
Although based across the globe, the shared denominator between all our galleries is that they specialise in the representation and promotion of artists from Africa and its global diaspora.
What is the price range of pieces? Who is the average buyer?
€1000 – €150,000.
Our buyers are both experienced and new collectors, like our other editions we always ensure the price range at the fair is broad to ensure there is an entry point for collectors of all experience and backgrounds.
“During the 2020 edition, we had over 30 exhibitions and projects for collectors and visitors to visit beyond the fair itself.”
Who is the typical attendee of 1-54 Marrakech?
1-54 is open to everyone who is interested, from art enthusiast to established collector. We are not interested in addressing one specific audience. Rather we hope that we can continue to create an inviting, vibrant and multicultural environment. We encourage people from diverse backgrounds and across generations to attend, not just to connect with the artistic expressions of Africa and its diaspora but also with one another.
What makes 1-54 Marrakech so special?
Our Marrakech edition is special because we have such a large public programme that brings together exhibitions and cultural events happening across the city. The programme is designed to introduce collectors and visitors at large to the multitude of cultural spaces across the city from MACAAL to LE18. During the recent 2020 edition, we had over 30 exhibitions and projects for collectors and visitors to visit beyond the fair itself, which took place at La Mamounia.
What are two other art fairs you would suggest?
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