Market Art Fair
Created in 2006 by leading galleries of the Nordic countries, Market Art Fair has truly become an established show. It aims to showcase and promote artists coming from Sweden, Norway, Finland, Denmark and Iceland as well. The fair takes place annually in April during the Stockholm Art Week, as same time as Supermarket. It gathers a very heterogeneous public. Indeed, we can see walking the alleys art market professionals, collectors, museums curators, journalists and art enthusiasts. They can admire and purchase there a sharp selection of artworks presented through solos and duo projects. Additionally, to make the experience global and unique, there is large programme of talks, as well as a VIP programme.
Sara Berner Bengtsson shares her views!
Market Art Fair 2021
115 21 Stockholm
17 September: By Invitation Only
18 September: 12pm –
19 September: 12pm – 6pm
General Admission: TBA
Insights Market Art Fair
Sara Berner Bengtsso
What would you say is the DNA of Market Art Fair?
A Nordic fair with international quality and a personal feeling. Market Art Fair was founded 15 years ago by galleries from the Nordic countries and we have stayed very true to our DNA since. We promote Nordic artists; we work collaboratively with our exhibitors and we aim to be a positive force in the Nordic art scene. It has always been important for us to function as a cultural meeting place, bringing together artists, galleries, our partners, collectors, art professionals and the art loving public.
What type of galleries are chosen to exhibit, and why?
To exhibit at Market Art Fair, you must show a Nordic artist, or an artist with a strong connection to the Nordics. As a consequence, the galleries are mostly from Sweden, Norway, Denmark, Iceland and Finland, but we do also welcome non-Nordic galleries showing Nordic artists, as there are plenty of Nordic artist that are highly established internationally. We do favor solo presentations to provide the collectors with an in-depth knowledge about the artists. We have a highly skilled selection committee, headed by Lars Nittve (formerly director of Moderna Museet, Tate Modern and M+) that ensures that the galleries and presentation are highest standard.
What is the price range of pieces? Who is the average buyer?
The prices can range from a couple of thousand Euros for an emerging artist up to several hundred thousand Euros for the more established. There is a great variety, while still being cohesive. We are lucky to have very dedicated local collectors who greatly support Nordic art, while we also grow our attendance and digital interactions from international art collectors.
“We work collaboratively with our exhibitors and we aim to be a positive force in the Nordic art scene.”
Market Art Fair © Artsy
Who is the typical attendee of Market Art Fair?
An art lover who appreciates a social event. Everyone from the traditional Nordic art collector, to young tech entrepreneurs with a curiosity for art, to Nordic art professionals. Stockholm is a popular travel destination, which means that we also attract international visitors that comes both for the fair and to visit Sweden.
What strategy – physical as digital – will you adopt in medium to long term?
Both! What’s important is the content and the message, and then we’ll work with many different media to reach out. The physical interaction with an artwork cannot be substituted, and neither the buzz and vibe of attending a fair in person. That is something we never would want to replace. That said, Stockholm is known as the capital of tech innovation with companies as Spotify, Klarna and Minecraft. Digging into our Nordic DNA we will definitely search for synergies from this industry and grow our digital offerings and presence.
What are two other art fairs you would suggest?
As a former gallery director and participant of art fairs, I love the Armory Show. It feels very authentic and rooted in its New York heritage. I’ve always met such educated collectors there. As a visitor, Liste in Basel is a creative and fun fair to visit. A contrast and complement to the grand Art Basel.
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