SPARK Art Fair
In 2021, Austria will host a new art fair: SPARK Art Fair Vienna. Planned to take place annually, the show aims to promote young talents alonside established artists. The exhibitors – coming from Austria and the rest of Europe – will showcase artworks from both emerging and renowned artists. Three sections are dedicated to international art, new media and post-war art. The fair organisers truly want to create a plateform for galleries, to make a bond between artists and the art community composed of collectors, curators, experts and art lovers. “With its focus on individual presentations, an attractive digital format including the international audience, its open, visionary architecture and the entire spectrum of post-1945 art, the SPARK Art Fair Vienna will set new standards in quality and strategy”, as initiator and managing director Renger van den Heuvel proudly summed up the new project. Before working on the launch of SPARK Art Fair Vienna, Renger van den Heuvel was the managing director of viennacontemporary.
Renger van den Heuvel shares his views!
SPARK Art Fair Vienna 2024
General Admission: TBA
Insights SPARK Art Fair
Renger van den Heuvel
What would you say is the DNA of SPARK Art Fair?
Solo presentations of new works – a primary market fair.
What type of galleries are chosen to exhibit, and why?
Key Austrian galleries accompanied by selected international galleries to come to an international artfair with a strong regional basis.
What is the price range of pieces? Who is the average buyer?
From 2.000€ until over 100.000€. Buyers are established collectors from Austria and abroad and an increasing amount of new collectors.
“Our concept of solo presentations allows us the combine analog and digital.”
SPARK Art Fair © Kurt Prinz/SPARK Art Fair Vienna
Who is the typical attendee of SPARK Art Fair?
Art lovers from Austria and areas nearby like Munich, Prague, Budapest, including institutions – and selected international private and intuitional collectors – with the solo presentations we can match the interest in a much more focused way.
What strategy – physical as digital – will you adopt in medium to long term?
Our concept of solo presentations allows us the combine analog and digital. The concept of solo-presentations is ideal of online storytelling, where we can go into depth about the artist and the works, raising interest before, during and after the fair.
What are two other art fairs you would suggest?
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