Focus Art Fair
First launched in 2019 in Paris, Focus Art Fair is a new kind of art fair in the European art market, which brings together art lovers and talented artists. It aims to be more than a simple exhibition, but a quality art fair, focusing on the promotion of emerging artists. It was founded by Sungmin Hong and Jungwon Lee, with HongLee Curator, an international art platform that has organised more than 40 art shows worldwide, since 2017. HongLee offers amateurs, institutions and collectors to escort them towards the path of contemporary production which is at the heart of this event. FocusArt Fair is not limited to one annual edition or one city. Indeed, Paris welcomes the 4-day event but so does London, New York or Seoul. Starting with traditional genres such as painting, sculpture, photography, installation, design, from sketches to the art show, the variety of works and the originality of the style of the exhibition will arouse the interest of the viewer.
Sungmin Hong shares his views!
Co-Founder & Director
Focus London 2024: October 10-13
Location
Saatchi Gallery
Duke of York’s HQ, King’s Rd
London SW3 4RY
United Kingdom
Art Periods
Contemporary
Contact
contact@focusartfair.net
Website
Insights Focus Art Fair
Sungmin Hong
Co-Founder
What would you say is the DNA of Focus Art Fair?
Since its conception in 2019, Focus Art Fair has placed great emphasis on constructing a global art community and fostering an ecosystem between artists, art lovers, collectors, and art galleries. Inspired by the concept of a biosphere, Focus Art Fair hopes to further ascertain the nuanced interactions between the digital and the physical by offering the viewer a futuristic art experience through its VR viewing room and NFT marketplace, featuring world-renowned collections such as X8M, Adler, TON Diamonds and Super Chief. Like a biosphere, the event hopes to bring forth to the viewer a condensed view of the future of an artistic renaissance, in which the potential of both technology and art is harnessed to foster unique experiences as never seen before.
What type of galleries are chosen to exhibit, and why?
The distinguishing feature of Focus Art Fair is its annual thematic focus, which sets it apart from other art fairs. This year, the fair’s theme is ‘coexistence between digital and nature,’ and it is taking place on a world tour across New York, Seoul, and London. In selecting galleries to participate, we have moved away from a hierarchical classification system and instead prioritize whether a gallery’s theme aligns with that of the Focus Art Fair. Our selection process places greater emphasis on the thematic suitability of the galleries, which we evaluate through a rigorous assessment of their gallery’s artistic colors and suitability for the fair’s overarching theme.
What is the price range of pieces? Who is the average buyer?
As the organizer of the Focus Fair, I’m pleased to say that the average price range of the artworks exhibited at our fair is between $5,000 and $15,000. We are also proud to operate an art education program that focuses on fostering emerging collectors, which has played a critical role in expanding our collector base. As a result, we have managed to attract a diverse range of buyers to the Focus Fair, including art dealers, international corporations, gallery owners, and art associations. Our main goal is to create an accessible platform that enables emerging artists and collectors to connect with established buyers and to build a vibrant art community that encourages and celebrates creativity and innovation. We believe that by focusing on education, inclusivity, and collaboration, we can create a truly unique art fair that offers something special to everyone involved.
“Since its conception in 2019, Focus Art Fair has placed great emphasis on constructing a global art community and fostering an ecosystem between artists, art lovers, collectors, and art galleries.“
© Focus Art Fair
Who is the typical attendee of Focus Art Fair?
At Focus Art Fair, we welcome anyone who has an interest in art, whether it is for personal enjoyment, public consumption, or inspiration. Our primary clients are private collectors, with many being members of our exclusive Focus Club. In addition to collectors, we attract galleries, art auctioneers, large corporations, museum curators, art critics, journalists, influencers, and digital technology companies. We believe that our diverse range of attendees reflects the inclusive and dynamic nature of the art community we aim to foster at Focus Art Fair.
What strategy – physical as digital – will you adopt in medium to long term?
As for our strategy, we will be adopting a hybrid approach that combines digital and physical elements. This will enable us to reach a wider audience while still providing the personal and immersive experience that is so important to the art world. We plan to expand our online presence through virtual exhibitions and online viewing rooms, but also continue to hold physical events that allow visitors to engage with the artworks in person. Our ultimate goal is to create a seamless and integrated experience that offers the best of both worlds for our collectors, visitors, and exhibitors.
What are two other art fairs you would suggest?
Liste Art Fair, Basel and Asia Now, Paris.
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@mazelgalerie at @urbanartfair 2024 where I’ve came across the work of @levalet.art, a highly talented artist who create these amazing works with a peaceful foreground with an impactful background.
A real art crush (I’ve bought two pieces of him for my personal collection!)
#levalet #figurativeart #urbanartfair #urbanart #streetart #meaningfulart #contemporaryart
Apr 27
@mazelgalerie at @urbanartfair 2024 where I’ve came across the work of @levalet.art, a highly talented artist who create these amazing works with a peaceful foreground with an impactful background.
A real art crush (I’ve bought two pieces of him for my personal collection!)
#levalet #figurativeart #urbanartfair #urbanart #streetart #meaningfulart #contemporaryart
📣Upcoming ‘1 minute in the booth’ at @urbanartfair 2024:
• @jefaerosol at @david_pluskwa_art_contemporain & @galerie_mathgoth
• @underdogs_gallery
• @mazelgalerie
• @danyszgallery
• @ekowgalerie
#urbanartfair #urbanart #arturbain #jefaerosol #aerosolart #graffiti #streetart #artfair
Apr 26
📣Upcoming ‘1 minute in the booth’ at @urbanartfair 2024:
• @jefaerosol at @david_pluskwa_art_contemporain & @galerie_mathgoth
• @underdogs_gallery
• @mazelgalerie
• @danyszgallery
• @ekowgalerie
#urbanartfair #urbanart #arturbain #jefaerosol #aerosolart #graffiti #streetart #artfair
@urbanartfair 2024 has just opened the doors of its 7th edition in Paris! Don’t miss this opportunity to dive into this vibrant art and experience the raw, the real, the street-brought-indoors!
Artists featured in the video:
• Keith Haring at @vroomandvarossieau
• @ernestpignon at @art_to_be_gallery
• @missticofficiel at @art_to_be_gallery
• @ladypinknyc at @graffitiandco
• @invaderwashere at @galerieangebasso
Photo cover at @brugier_rigail_galerie and first scene at @malagacha_gallery with @svengraffiti
Thank you @gkeroparis for the very arty jumpsuit and @karinearabianparis for the shoes 💚
#urbanartfair #urbanart #arturbain #streetart #graffiti #invader #ernestpignonernest #keithharing #misstic #ladypink
Apr 25
@urbanartfair 2024 has just opened the doors of its 7th edition in Paris! Don’t miss this opportunity to dive into this vibrant art and experience the raw, the real, the street-brought-indoors!
Artists featured in the video:
• Keith Haring at @vroomandvarossieau
• @ernestpignon at @art_to_be_gallery
• @missticofficiel at @art_to_be_gallery
• @ladypinknyc at @graffitiandco
• @invaderwashere at @galerieangebasso
Photo cover at @brugier_rigail_galerie and first scene at @malagacha_gallery with @svengraffiti
Thank you @gkeroparis for the very arty jumpsuit and @karinearabianparis for the shoes 💚
#urbanartfair #urbanart #arturbain #streetart #graffiti #invader #ernestpignonernest #keithharing #misstic #ladypink
@matta___________ at @miartmilano 2024. Co founder Pietro Rossi presents the solo show dedicated to Maximilian Arnold @maxadnorl.
#miart #miart2024 #maximilianarnold #contemporaryart #contemporaryartist #emergingart #excitingart #collage
Apr 24
@matta___________ at @miartmilano 2024. Co founder Pietro Rossi presents the solo show dedicated to Maximilian Arnold @maxadnorl.
#miart #miart2024 #maximilianarnold #contemporaryart #contemporaryartist #emergingart #excitingart #collage
@primomarellagallery at @miartmilano 2024. @danielemarella presents an incredible work by Kenji Sugiyama.
@kenjisugiyama_works
#miart #kenjisugiyama #miniatureworld #miniaturework #contemporaryart #amazingart #amazingartwork
Apr 23
@primomarellagallery at @miartmilano 2024. @danielemarella presents an incredible work by Kenji Sugiyama.
@kenjisugiyama_works
#miart #kenjisugiyama #miniatureworld #miniaturework #contemporaryart #amazingart #amazingartwork
@wizardgallery at @miartmilano 2024. Founder @federicoluger presents a painting by @raul_cordero_studio.
#miart #miart2024 #raulcordero #contemporaryartist #poppainting #paintingoftheday #artistoftheday
Apr 22
@wizardgallery at @miartmilano 2024. Founder @federicoluger presents a painting by @raul_cordero_studio.
#miart #miart2024 #raulcordero #contemporaryartist #poppainting #paintingoftheday #artistoftheday
My full article about @miartmilano 2024 is now available on artfairmag.com 🙌🏻
Swing by @arena1906 at @galleriaraffaellacortese.
#miart #miart2024 #francescoarena #swing #contemporaryart #artlover #artofinstagram #artoftheday
Apr 21
My full article about @miartmilano 2024 is now available on artfairmag.com 🙌🏻
Swing by @arena1906 at @galleriaraffaellacortese.
#miart #miart2024 #francescoarena #swing #contemporaryart #artlover #artofinstagram #artoftheday
@venice.art.biennale 2024! @sarah_belmont_ reported for artfairmag to give you an exciting glimpse of what’s going on in Venice, at this 60th edition of the Biennale, curated by @adrianopedrosa, under the title “Foreigners Everywere“, borrowed from the anti-racist work by Claire Fontaine @foreignerseverywhere.
• Senegal Pavilion: @aliounediagne_officiel presented by @galerietemplon
• Lebanon Pavilion: Mounirah Al Sohl
• Uruguay Pavilion: @cardozobenia
• Australia Pavilion: @kithandkin_2024
• US Pavilion: @jeffrune
Thank you @agencedezarts for filming 🎥
#venicebiennale #venicebiennale2024 #venice #artbiennale #aliounediagne #mouniraalsolh #contemporaryart
Apr 20
@venice.art.biennale 2024! @sarah_belmont_ reported for artfairmag to give you an exciting glimpse of what’s going on in Venice, at this 60th edition of the Biennale, curated by @adrianopedrosa, under the title “Foreigners Everywere“, borrowed from the anti-racist work by Claire Fontaine @foreignerseverywhere.
• Senegal Pavilion: @aliounediagne_officiel presented by @galerietemplon
• Lebanon Pavilion: Mounirah Al Sohl
• Uruguay Pavilion: @cardozobenia
• Australia Pavilion: @kithandkin_2024
• US Pavilion: @jeffrune
Thank you @agencedezarts for filming 🎥
#venicebiennale #venicebiennale2024 #venice #artbiennale #aliounediagne #mouniraalsolh #contemporaryart
@kaufmannrepetto at @miartmilano 2024. Co founder @chiararepetto presents a painting by @lilyvanderstokker.
#miart #miart2024 #lilyvanderstokker #contemporaryart #artgallery #flowers #poppainting
Apr 19
@kaufmannrepetto at @miartmilano 2024. Co founder @chiararepetto presents a painting by @lilyvanderstokker.
#miart #miart2024 #lilyvanderstokker #contemporaryart #artgallery #flowers #poppainting
The complete review of @expochicago 2024 by Laura Lati is now available on artfairmag.com!
Thank you @art_infatuated_laura✨
#expochicago #chicago #contemporaryart #artcollector #artcurator
Apr 18
The complete review of @expochicago 2024 by Laura Lati is now available on artfairmag.com!
Thank you @art_infatuated_laura✨
#expochicago #chicago #contemporaryart #artcollector #artcurator
@bigaignon_ at @artparisartfair 2024. Founder Thierry Bigaignon presents a mix media work by @catherinebalet_artist.
#artparis #catherinebalet #photographer #contemporaryart #femaleartist #mixmedia
Apr 17
@bigaignon_ at @artparisartfair 2024. Founder Thierry Bigaignon presents a mix media work by @catherinebalet_artist.
#artparis #catherinebalet #photographer #contemporaryart #femaleartist #mixmedia
@maggioregam at @artbasel Hong Kong 2024. @alessiacalarota presents a still life by Giorgio Morandini from 1948.
#artbasel #artbaselhongkong #giorgiomorandini #morandini #modernart #artemoderno #stilllife
Apr 16
@maggioregam at @artbasel Hong Kong 2024. @alessiacalarota presents a still life by Giorgio Morandini from 1948.
#artbasel #artbaselhongkong #giorgiomorandini #morandini #modernart #artemoderno #stilllife