START Art Fair
START Art Fair was fouded in 2014 by David and Serenella Ciclitera, respectively Chairman and CEO of Parallel Contemporary Art. Since then, it truly aims to give a spotlight to emergent galleries and lesser-known artists. Thus, START is a real opportunity for seasoned collectors as first-time buyers to discover new artistic talent and purchase cutting-edge artworks, at all kinds of prices. 70 exhibitors from all over the world – about 40 cities are represented – gather every year to participate in the show. They have the opportunity to present a series of curated projects that bring a coherence in the artwork displayed. Held each year in September in the iconic Saatchi Gallery, START is considered as one of the most anticipated contemporary art fair in London. Indeed, thousands of visitors – collectors, critics, curators and art lovers – attend each edition.
Serenella Ciclitira shares her views!
Co-Founder with David Ciclitira
START Art Fair 2022
Duke of York’s HQ
London SW3 4RY
October 2022: TBA
Insights START Art Fair
Co-Founder with David Ciclitira
What would you say is the DNA of START Art Fair?
Since 2014, START Art Fair has acted as a snapshot of new art from around the world. The fair is widely regarded as the place for international collectors to discover premium new artworks.
What type of galleries are chosen to exhibit, and why?
The art fair selectively presents emerging artists and galleries in an intimately-sized event with the aim to help navigate critics and international collectors through the rapidly growing geographical expansion of the art world.
What is the price range of pieces? Who is the average buyer?
From £5000 to £500,000 START attracts both seasoned collectors looking to discover the next ‘big thing’ as well as those intimidated by the bigger more austere fairs who are looking to invest and build a collection from the ground up. The fair is friendly, an art-event where visitors aren’t afraid to ask questions.
“We always have an eye on the future development of START and the international art-world.”
START Art Fair © artnet
Who is the typical attendee of START Art Fair?
START is wildly accessible, visitors are local as well as international, at the weekends expect to see bankers and professionals with their families who live in Chelsea.
What strategy – physical as digital – will you adopt in the short to medium term?
Through its innovation and unique outlook START has firmly established itself in the London art scene as a much anticipated fixture in the annual physical art-fair calendar. While it is important to us to stay authentic and true to our original belief to support emerging artists and galleries and to help local and international art-lovers and collectors discover exciting artists, we always have an eye on the future development of START and the international art-world. During the fair this coming October we will be making some exciting announcements relating to both physical and digital expansion.
What are two other art fairs you would suggest?
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