Superfine! Art Fair San Francisco
The Superfine! brand is focussed on helping emerging artists connect with art buyers and collectors. These shows offer an alternative to the more stuffy art fairs of the past. Superfine! Art Fair runs 6 editions all over the USA – in Chicago, Los Angeles, New York, San Francisco, Seattle and Washington. San Francisco event is one of the newest additions. Creating an atmosphere where visitors feel free to ask questions and talk about the art on display is essential to the Superfine! concept. Prices are affordable and transparent so this show is the ideal place for new art buyers to start their collection. Approximately 5,000 to 8,000 visitors are expected to attend the San Francisco fair that takes place over 4 days in February.
James Miille shares his views!
Superfine! Director and Co-Founder
Superfine! San Francisco 2021
Fort Mason – Gallery 308
2 Marina Blvd
San Francisco, CA 94123
February 2021: TBA
General Admission: TBA
© Superfine! Art Fair
Insights Superfine! San Francisco
Superfine! Director & Co-Founder (© Luke Fontana)
What is Superfine! San Francisco DNA?
Superfine! San Francisco is tightly curated and packs a punch with only 57 exhibitors. Superfine! features independent artists, collectives, and galleries on an even playing field, and the fair is a breath of fresh air with pricing transparency, an upbeat atmosphere, and approachable, high-quality art by emerging to mid-career contemporary artists, designed for normal people with better taste.
What type of galleries are chosen to exhibit, and why?
The exhibiting artists, collectives, and galleries all feature emerging-to-mid-career-level art, with a contemporary tilt and high quality standard. Superfine!’s approachable model and streamlined marketing lead to 25-35% of visitors purchasing an original work of art at the show, which makes the fair a reliable and consistent option for the exhibitors.
What is the price range? Who buy?
Most of the work in the fair ranges from $500 to $2,500. Beyond this range, the price cap is $15,000 for any one work, and the price minimum is $100. The typical buyer is 25-45, has an HHI of $120,000-$1 million, and is actively buying art for their home.
“Superfine ! San Francisco features high-quality art designed for normal people with better taste. “
Superfine! Art Fair San Francisco © artconnect
Is there a typical Superfine! SF visitor?
The typical Superfine! SF visitor is in the “storming” phase of life, meaning they are actively spending money on art and design to build out their home. Based on data collected when visitors purchase their tickets, over 75% of attendees are visiting the fair to “buy new art for their home”.
What is Superfine! SF special appeal?
Superfine! is no-nonsense and focused on connecting artists and galleries with collectors, and the fair consistently helps its exhibitors sell more art with focused marketing and valuable data collection.
What are two other art fairs you would suggest?
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With six different editions in the USA, Superfine! Art Fair aims to make contemporary art accessible to the greatest number of people. The LA show takes place annually in Febrary.