The Other Art Fair Sydney
Created to bring an audience to independent and emerging artists, The Other Art Fair offers a platform for viewing and purchasing contemporary work directly from the artists themselves. The fair is presented by Saatchi Art and runs in total 8 shows in Chicago, Dallas, Brooklyn, Los Angeles, Sydney, Melbourne, London and Toronto (in April 2021). Since 2012 there has been a show in Sydney, and it offers an immersive experience for art lovers and dealers. With more than 100 artists carefully selected by committee to exhibit, the range of new work on show is diverse, and with prices beginning at just £100, there is something for every budget. The event is the place to discover the stars of tomorrow, and many of the artists are available to meet with visitors.
In light of global health concerns regarding COVID-19, The Other Art Fair Sydney 2020 is postponed until forthcoming dates that will be communicated soon.
Luke Potkin shares his views!
Fair Director The Other Art Fairs Australia
The Other Art Fair Online Studios
The Other Art Fair, along with Saatchi Art, has recently launched The Online Studios. The digital platform offers exciting artworks from international emerging talents that collectors can easily discover and purchase.
The Other Art Fair Sydney 2021
1 Merriman St
Barangaroo NSW 2000
Opening night ticket: N/A
General Admission: $30
Children under 16: Free
The Other Art Fair Sydney © Art Pharmacy Consulting
Insights The Other Art Fair Sydney
What would you say is the DNA of The Other Art Fair Sydney?
We believe in making art accessible for all. Our mission is to create a fun and relaxed environment that is un-intimidating to the first time art buyer but with the substance that a seasoned collector needs to get their teeth into. There are two things at the core of our DNA. Creating a unique and immersive uniquely ‘other’ visitor experience and fostering long-lasting personal connections between art lovers and artists. We want to make every visit memorable, from VR to theatre performances, collaborative projects to personalised haiku, we explore all types of art and there’s something for everyone to enjoy.
What type of galleries are chosen to exhibit, and why?
Our raison d’être is to give art lovers and collectors an opportunity to meet with the artists in person and buy from them directly. So rather than galleries The Other Art Fair is made up of a fine array of independent artists showcasing their own body of work. Guests can expect the full spectrum of mediums, and our contemporary independent artists have been hand-picked by a committee of art industry experts ensuring every edition of the Fair is packed with a different and diverse line-up.
What is the price range of pieces?
We want everyone to be able to walk away from the Fair owning something new they have fallen in love with, so it’s important that we offer a range of price points that can cater to everyone, be it the seasoned collector or a customer’s first foray into art buying. So generally it will range from $100 – $20,000 and everything in between.
“We explore all types of art and there’s something for everyone to enjoy.”
Who is the typical attendee of The Other Art Fair Sydney?
Our attendees come from all walks of life. The people who attend the Fair range from those who want to experience something different to do in their city, to those who are specifically looking to buy. And both are fine by us! The best thing about The Other Art Fair is its relaxed environment, so whether you’re a hipster looking for your first stick-and-poke tattoo, or you’re a long-term collector looking for your next investment, you’ll be amongst friends!
What strategy – physical as digital – will you adopt in the short to medium term?
The turbulence we’ve experienced in 2020 has given us an opportunity to innovate and find new ways for our audience to discover our artists. In April we launched the Online Studios, in partnership with Saatchi Art, so buyers can now shop from The Other Art Fair artists all year round. On our return in Sydney (10-13 September) there will be a number of extra initiatives that will enable those unable to attend to access elements of the Fair from the comfort of their own home, from streaming live interviews with artists at the Fair to taking a Virtual Reality stroll through the aisles.
What are two other art fairs you would suggest?
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