![ceramic-brussels-logo Ceramic Brussels logo](https://www.artfairmag.com/wp-content/uploads/focus-art-fair-logo.png)
Focus Art Fair
First launched in 2019 in Paris, Focus Art Fair is a new kind of art fair in the European art market, which brings together art lovers and talented artists. It aims to be more than a simple exhibition, but a quality art fair, focusing on the promotion of emerging artists. It was founded by Sungmin Hong and Jungwon Lee, with HongLee Curator, an international art platform that has organised more than 40 art shows worldwide, since 2017. HongLee offers amateurs, institutions and collectors to escort them towards the path of contemporary production which is at the heart of this event. FocusArt Fair is not limited to one annual edition or one city. Indeed, Paris welcomes the 4-day event but so does London, New York or Seoul. Starting with traditional genres such as painting, sculpture, photography, installation, design, from sketches to the art show, the variety of works and the originality of the style of the exhibition will arouse the interest of the viewer.
![lee-cavaliere-volta Lee Cavaliere](https://www.artfairmag.com/wp-content/uploads/sungmin-hong-focus-art-fair.png)
Sungmin Hong shares his views!
Co-Founder & Director
Focus London 2024: October 10-13
Location
Saatchi Gallery
Duke of York’s HQ, King’s Rd
London SW3 4RY
United Kingdom
Art Periods
Contemporary
Contact
contact@focusartfair.net
Website
![ceramic-brussels-2024 Ceramic Brussels](https://www.artfairmag.com/wp-content/uploads/focus-art-fair-2.jpg)
Insights Focus Art Fair
![lee-cavaliere-volta Lee Cavaliere](https://www.artfairmag.com/wp-content/uploads/sungmin-hong-focus-art-fair.png)
Sungmin Hong
Co-Founder
What would you say is the DNA of Focus Art Fair?
Since its conception in 2019, Focus Art Fair has placed great emphasis on constructing a global art community and fostering an ecosystem between artists, art lovers, collectors, and art galleries. Inspired by the concept of a biosphere, Focus Art Fair hopes to further ascertain the nuanced interactions between the digital and the physical by offering the viewer a futuristic art experience through its VR viewing room and NFT marketplace, featuring world-renowned collections such as X8M, Adler, TON Diamonds and Super Chief. Like a biosphere, the event hopes to bring forth to the viewer a condensed view of the future of an artistic renaissance, in which the potential of both technology and art is harnessed to foster unique experiences as never seen before.
What type of galleries are chosen to exhibit, and why?
The distinguishing feature of Focus Art Fair is its annual thematic focus, which sets it apart from other art fairs. This year, the fair’s theme is ‘coexistence between digital and nature,’ and it is taking place on a world tour across New York, Seoul, and London. In selecting galleries to participate, we have moved away from a hierarchical classification system and instead prioritize whether a gallery’s theme aligns with that of the Focus Art Fair. Our selection process places greater emphasis on the thematic suitability of the galleries, which we evaluate through a rigorous assessment of their gallery’s artistic colors and suitability for the fair’s overarching theme.
What is the price range of pieces? Who is the average buyer?
As the organizer of the Focus Fair, I’m pleased to say that the average price range of the artworks exhibited at our fair is between $5,000 and $15,000. We are also proud to operate an art education program that focuses on fostering emerging collectors, which has played a critical role in expanding our collector base. As a result, we have managed to attract a diverse range of buyers to the Focus Fair, including art dealers, international corporations, gallery owners, and art associations. Our main goal is to create an accessible platform that enables emerging artists and collectors to connect with established buyers and to build a vibrant art community that encourages and celebrates creativity and innovation. We believe that by focusing on education, inclusivity, and collaboration, we can create a truly unique art fair that offers something special to everyone involved.
“Since its conception in 2019, Focus Art Fair has placed great emphasis on constructing a global art community and fostering an ecosystem between artists, art lovers, collectors, and art galleries.“
![volta-basel-2023 VOLTA Basel](https://www.artfairmag.com/wp-content/uploads/focus-art-fair-2022.webp)
© Focus Art Fair
Who is the typical attendee of Focus Art Fair?
At Focus Art Fair, we welcome anyone who has an interest in art, whether it is for personal enjoyment, public consumption, or inspiration. Our primary clients are private collectors, with many being members of our exclusive Focus Club. In addition to collectors, we attract galleries, art auctioneers, large corporations, museum curators, art critics, journalists, influencers, and digital technology companies. We believe that our diverse range of attendees reflects the inclusive and dynamic nature of the art community we aim to foster at Focus Art Fair.
What strategy – physical as digital – will you adopt in medium to long term?
As for our strategy, we will be adopting a hybrid approach that combines digital and physical elements. This will enable us to reach a wider audience while still providing the personal and immersive experience that is so important to the art world. We plan to expand our online presence through virtual exhibitions and online viewing rooms, but also continue to hold physical events that allow visitors to engage with the artworks in person. Our ultimate goal is to create a seamless and integrated experience that offers the best of both worlds for our collectors, visitors, and exhibitors.
What are two other art fairs you would suggest?
Liste Art Fair, Basel and Asia Now, Paris.
You May Be Interested In
Moderne Art Fair
Moderne Art Fair showcases a wide range of design, modern and contemporary art pieces, under 4 differents pavillions. Both French and international galleries exhibit at the fair.
START Art Fair
START Art Fair held in the Saatchi Gallery of London is the perfect event to discover the future starts and fresh names of the contemporary world in a prestigious environment.
FIAC
The FIAC is one of the oldest international art fairs, created in 1974. A not-to-be-missed event taking place beneath the massive glass dome of the Grand Palais in Paris.
Urban Art Fair
Urban Art Fair is the not-to-be-missed Parisian fair when it comes to street art. It hosts around 30 galleries from 8 countries and leading artists such as Invader, Miss.Tic or Bansky.
@galerienicolasfournery at @printempsasiatiqueparis 2024. Founder Nicolas Fournery presents me the incredible collection of turquoise glazed ceramics made in China for the European market.
#chineseceramics #turquoiseceramics #chineseart #antiqueart #ceramics #artworkoftheday #art
Jul 24
![@galerienicolasfournery at @printempsasiatiqueparis 2024. Founder Nicolas Fournery presents me the incredible collection of turquoise glazed ceramics made in China for the European market.
#chineseceramics #turquoiseceramics #chineseart #antiqueart #ceramics #artworkoftheday #art](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@galerienicolasfournery at @printempsasiatiqueparis 2024. Founder Nicolas Fournery presents me the incredible collection of turquoise glazed ceramics made in China for the European market.
#chineseceramics #turquoiseceramics #chineseart #antiqueart #ceramics #artworkoftheday #art
Some fun picks at @artbasel 2024: Because visiting an art fair shouldn’t be taken too seriously!
1. @ryanjgander at @lisson_gallery
2. @takashipom at @perrotin
3. @studio_mameluca
4. @studioolafureliasson at @galeriaelviragonzalez
5. @mario.ceroli at @cardigallery
6. @alicjakwade at @mennour
7. @benarpea at @193gallery
8. @ugorondinone at @mennour
9. @juliusvonbismarck at @sieshoeke
#artbasel #unlimited #artbaselunmimited #alicjakwade #ugorondinone #ryangander #olafureliasson #takashimurakami #contemporaryart
Jul 22
![Some fun picks at @artbasel 2024: Because visiting an art fair shouldn’t be taken too seriously!
1. @ryanjgander at @lisson_gallery
2. @takashipom at @perrotin
3. @studio_mameluca
4. @studioolafureliasson at @galeriaelviragonzalez
5. @mario.ceroli at @cardigallery
6. @alicjakwade at @mennour
7. @benarpea at @193gallery
8. @ugorondinone at @mennour
9. @juliusvonbismarck at @sieshoeke
#artbasel #unlimited #artbaselunmimited #alicjakwade #ugorondinone #ryangander #olafureliasson #takashimurakami #contemporaryart](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
Some fun picks at @artbasel 2024: Because visiting an art fair shouldn’t be taken too seriously!
1. @ryanjgander at @lisson_gallery
2. @takashipom at @perrotin
3. @studio_mameluca
4. @studioolafureliasson at @galeriaelviragonzalez
5. @mario.ceroli at @cardigallery
6. @alicjakwade at @mennour
7. @benarpea at @193gallery
8. @ugorondinone at @mennour
9. @juliusvonbismarck at @sieshoeke
#artbasel #unlimited #artbaselunmimited #alicjakwade #ugorondinone #ryangander #olafureliasson #takashimurakami #contemporaryart
@wolfandnomad.gallery at @voltaartfairs 2024. Nomad presents me the amazing work of @alejandraaristizabal_t made from fique.
#alejandraaristizabal #fique #naturalfiber #contemporaryart #artcollector #voltafair
Jul 19
![@wolfandnomad.gallery at @voltaartfairs 2024. Nomad presents me the amazing work of @alejandraaristizabal_t made from fique.
#alejandraaristizabal #fique #naturalfiber #contemporaryart #artcollector #voltafair](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@wolfandnomad.gallery at @voltaartfairs 2024. Nomad presents me the amazing work of @alejandraaristizabal_t made from fique.
#alejandraaristizabal #fique #naturalfiber #contemporaryart #artcollector #voltafair
@193gallery at @artmonte_carlo 2024. @cesar.levy1 presents a large steel piece by @aldochaparro.
Outfit by @elisechalmin 💝
#aldochaparro #artmontecarlo #montecarlo #monaco #contemporarysculpture #steelsculpture #artoftheday
Jul 12
![@193gallery at @artmonte_carlo 2024. @cesar.levy1 presents a large steel piece by @aldochaparro.
Outfit by @elisechalmin 💝
#aldochaparro #artmontecarlo #montecarlo #monaco #contemporarysculpture #steelsculpture #artoftheday](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@193gallery at @artmonte_carlo 2024. @cesar.levy1 presents a large steel piece by @aldochaparro.
Outfit by @elisechalmin 💝
#aldochaparro #artmontecarlo #montecarlo #monaco #contemporarysculpture #steelsculpture #artoftheday
📣 Interviews at @artmonte_carlo 2024:
• @193gallery (Video cover: @aldochaparrostudios)
• @hauserwirth
• @lisson_gallery
• @galerie_retelet
• @vandeweghefineart
Striped outfit by @elisechalmin 💝
#artmontecarlo #artdealer #contemporaryart #artinterview #artlover #monaco
Jul 9
![📣 Interviews at @artmonte_carlo 2024:
• @193gallery (Video cover: @aldochaparrostudios)
• @hauserwirth
• @lisson_gallery
• @galerie_retelet
• @vandeweghefineart
Striped outfit by @elisechalmin 💝
#artmontecarlo #artdealer #contemporaryart #artinterview #artlover #monaco](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
📣 Interviews at @artmonte_carlo 2024:
• @193gallery (Video cover: @aldochaparrostudios)
• @hauserwirth
• @lisson_gallery
• @galerie_retelet
• @vandeweghefineart
Striped outfit by @elisechalmin 💝
#artmontecarlo #artdealer #contemporaryart #artinterview #artlover #monaco
@artmonte_carlo 2024! My flight was delayed by two hours, so I didn’t have time to make a long video introducing this 8th edition, but great interviews are coming up along with my detailed article! Stay tuned 😉
Thanks @flyblade for the ride and @elisechalmin for the stunning silk outfit 💝
#artmontecarlo #helicopter #blade #monaco #montecarlo #artmonaco #collector #artlover
Jul 6
![@artmonte_carlo 2024! My flight was delayed by two hours, so I didn’t have time to make a long video introducing this 8th edition, but great interviews are coming up along with my detailed article! Stay tuned 😉
Thanks @flyblade for the ride and @elisechalmin for the stunning silk outfit 💝
#artmontecarlo #helicopter #blade #monaco #montecarlo #artmonaco #collector #artlover](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@artmonte_carlo 2024! My flight was delayed by two hours, so I didn’t have time to make a long video introducing this 8th edition, but great interviews are coming up along with my detailed article! Stay tuned 😉
Thanks @flyblade for the ride and @elisechalmin for the stunning silk outfit 💝
#artmontecarlo #helicopter #blade #monaco #montecarlo #artmonaco #collector #artlover
@therealclarechu at @printempsasiatiqueparis 2024 presented an amazing collection of Asian snuff bottles.
#snuffbottle #snuffbottles #antiqueart #antiqueasianart #chineseart #japaneseart
Jun 30
![@therealclarechu at @printempsasiatiqueparis 2024 presented an amazing collection of Asian snuff bottles.
#snuffbottle #snuffbottles #antiqueart #antiqueasianart #chineseart #japaneseart](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@therealclarechu at @printempsasiatiqueparis 2024 presented an amazing collection of Asian snuff bottles.
#snuffbottle #snuffbottles #antiqueart #antiqueasianart #chineseart #japaneseart
@cardigallery at @artbasel 2024. Founder @joelaplaca presents an impressive installation by Mario Ceroli, Progetto per la pace, 1968.
#marioceroli #artbasel #artbasel2024 #contemporaryart #artgallery #artforpeace
Jun 27
![@cardigallery at @artbasel 2024. Founder @joelaplaca presents an impressive installation by Mario Ceroli, Progetto per la pace, 1968.
#marioceroli #artbasel #artbasel2024 #contemporaryart #artgallery #artforpeace](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@cardigallery at @artbasel 2024. Founder @joelaplaca presents an impressive installation by Mario Ceroli, Progetto per la pace, 1968.
#marioceroli #artbasel #artbasel2024 #contemporaryart #artgallery #artforpeace
@gillianjasongallery at @voltaartfairs Basel 2024. Founder @milliejasonfoster presents a series of paintings by @eleanorjohnsonstudio.
Striped outfit by @lapetiteetoileparis 💙
#eleanorjohnson #artgallery #contemporaryart #artinterview #artoftheday #femaleartist
Jun 24
![@gillianjasongallery at @voltaartfairs Basel 2024. Founder @milliejasonfoster presents a series of paintings by @eleanorjohnsonstudio.
Striped outfit by @lapetiteetoileparis 💙
#eleanorjohnson #artgallery #contemporaryart #artinterview #artoftheday #femaleartist](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@gillianjasongallery at @voltaartfairs Basel 2024. Founder @milliejasonfoster presents a series of paintings by @eleanorjohnsonstudio.
Striped outfit by @lapetiteetoileparis 💙
#eleanorjohnson #artgallery #contemporaryart #artinterview #artoftheday #femaleartist
@mennour at @artbasel 2024. Founder Kamel Mennour presents three ‘Monks’ by @ugorondinone0 from 2024.
#ugorondinone #rondinone #kamelmennour #mennour #artbasel #artbasel2024 #contemporaryart
@kamelmennourprivate
Jun 20
![@mennour at @artbasel 2024. Founder Kamel Mennour presents three ‘Monks’ by @ugorondinone0 from 2024.
#ugorondinone #rondinone #kamelmennour #mennour #artbasel #artbasel2024 #contemporaryart
@kamelmennourprivate](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@mennour at @artbasel 2024. Founder Kamel Mennour presents three ‘Monks’ by @ugorondinone0 from 2024.
#ugorondinone #rondinone #kamelmennour #mennour #artbasel #artbasel2024 #contemporaryart
@kamelmennourprivate
@applicatprazan at @artbasel 2024. Owner Franck Prazan presents a painting by Jean Dubuffet from 1950, previously owned by the MoMA of New York and sold on day 1 at the fair.
#jeandubuffet #dubuffet #dubuffetfoundation #modernart #artbasel #modernpainting
Jun 18
![@applicatprazan at @artbasel 2024. Owner Franck Prazan presents a painting by Jean Dubuffet from 1950, previously owned by the MoMA of New York and sold on day 1 at the fair.
#jeandubuffet #dubuffet #dubuffetfoundation #modernart #artbasel #modernpainting](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
@applicatprazan at @artbasel 2024. Owner Franck Prazan presents a painting by Jean Dubuffet from 1950, previously owned by the MoMA of New York and sold on day 1 at the fair.
#jeandubuffet #dubuffet #dubuffetfoundation #modernart #artbasel #modernpainting
Art Basel 2024:🎙️Upcoming interviews:
• @mennour
• @seankellygallery
• @cardigallery
• @applicatprazan
• @goodman_gallery
• @galerieasbenichou
#artbasel #mennour #seankelly #artbasel2024 #artexploration #contemporaryart #artlover
Jun 17
![Art Basel 2024:🎙️Upcoming interviews:
• @mennour
• @seankellygallery
• @cardigallery
• @applicatprazan
• @goodman_gallery
• @galerieasbenichou
#artbasel #mennour #seankelly #artbasel2024 #artexploration #contemporaryart #artlover](https://www.artfairmag.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
Art Basel 2024:🎙️Upcoming interviews:
• @mennour
• @seankellygallery
• @cardigallery
• @applicatprazan
• @goodman_gallery
• @galerieasbenichou
#artbasel #mennour #seankelly #artbasel2024 #artexploration #contemporaryart #artlover